Starbucks Case Study Starbucks Hotel International...

OTAGO POLYTECHNIC AUCKLAND INTERNATIONAL CAMPUS ASSESSMENT- 2 INTERNATIONAL MARKETING (BX770007) GROUP ASSIGNMENT (COHORT-1) STARBUCKS A FAILURE IN AUSTRALIA GROUP MEMBER- KanishkaGoel - 1000029559 RubicaKapoor- 1000028596 TirathKaur - 1000025360 TABLE OF CONTENT †¢ Introduction.................................................................................................... 3 †¢ Body of Report............................................................................................... Question-1....................................................................................................... 3 Question-2....................................................................................................... 5 Question-3....................................................................................................... 7 Question-4....................................................................................................... 9 †¢ Conclusion...................................................................................................... 10 †¢ References....................................................................................................... 11 INTRODUCTION At the point when the declaration was made in mid 2008 that Starbucks would be shutting about seventy five percent of its 84 Australian stores there was mixed response. A few individuals were stunned, others were successful. Columnists utilized eachShow MoreRelatedStarbucks Case Study11295 Words   |  46 PagesGraduation Paper Starbucks Corporation Case Study The Starbucks Corporation: Past, Present and Future By Hervà © R. AUCH-ROY – PEN: 1207HA December 21, 2004. http://www.ambaiuniversity.net/ Hervà © R. AUCH-ROY AmbaiU PEN: 1207HA 1 AmbaiU MBA Graduation Paper Starbucks Corporation Case Study Table of Contents A) Introduction - An unusual coffee encounter – 3 3 3 3 4 4 4 5 6 6 6 7 8 9 9 10 11 12 12 13 17 17 18 19 19 20 21 23 23 25 26 27 28 B) Starbucks: Past B.1) EarlyRead MoreStarbucks Case Study11286 Words   |  46 PagesAmbaiU MBA Graduation Paper Starbucks Corporation Case Study The Starbucks Corporation: Past, Present and Future By Hervà © R. AUCH-ROY – PEN: 1207HA December 21, 2004. http://www.ambaiuniversity.net/ Hervà © R. 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