Saturday, May 23, 2020

The Miseducation Of Firearms The Issue Of Gun Control

Cole Natta SOC 2028 04/19/2016 The Miseducation of Firearms The issue of gun control is almost as old as the gun itself. There have been many well constructed arguments both for and against guns but the smart one do not always have the loudest voice, in fact I would argue that the loudest people lack the knowledge about firearms. Unfortunately this is true for most topics that are circling today s media. I often see an anti-gun person lose an argument about guns simply because they do not know what they are talking about. I also hear people compare the U.S. to the UK in terms of gun control without any context or factual information. An individual can not compare the United States to any other country because America is one of a†¦show more content†¦This lack of education can be found everywhere which is surprising considering it is our right to own firearms. We as American need a set amount of hours and schooling to be able to drive, a privilege most people do not realize they have. Now why is it that our government has focused more on controlling weapons than educating people about them? We are required to attend drivers education yet once you turn eighteen the only requirement for a firearms licence is a background check and no required education. Thankfully most states require a safety course to be takng before an individual can legally carry his or her firearm. This is a step in the right direction it is unlikely to happen any time soon because the people are arguing if we should be able to own guns not how can we teach people to use them safely. There are too many accidental deaths by a firearm per year yet nobody ever seems to acknowledge that this problem even exists. The category with the most deaths by a firearm is suicide with a shocking 60 percent of all gun deaths in 2015 (Sanger-Katz, 2015). A disheartening statistic that can not be reduced with gun control which is why I think it is often overlooked. The media often looks at the total number of gun rel ated deaths or just the murder percentile. Even in my search for the total amount of gun related death recorded in 2015, I was having trouble finding the total statistic because most records are specifically related gun

Monday, May 18, 2020

Disney Swot Analysis - 996 Words

Discussion Strength Strength is a positive aspect internal to your business. Firstly, Walt Disney Company has strong product portfolio. Walt Disney’s products include broadcast television network ABC and cable networks such as Disney Channel or ESPN, which is one of the most watched cable networks in the world. Combining the large audience reach of these cable networks, (ESPN has nearly 300 million and Disney Channel 240 million subscribers) and the solid growth of cable television, Disney’s product portfolio provides a competitive advantage for the company over its competitors. Secondly, high brand reputation of Walt Disney Company. The company brand has been well known for more than 90 years in US and has been broadly recognized†¦show more content†¦Subsequently, this company has expands its movie production to new countries. Disney has an opportunity to expand its movie production to such countries as India or China, where movie production industries have developed good quality infrastructure. This would result in lower movie making costs and more localized movies for India and China’s markets. Threats Threats are challenges created by an unfavorable trend may lead to decrease revenues or profits. Intense competition is a Disney’s threat. Disney operates in very competitive industries such as media, tourism, parks and resorts, interactive entertainment and others. The competitive background changes quite radically in the media industry, where news and TV go online and new competitors with new business models compete more successfully than incumbent media companies. Disney’s parks and resorts business segment also receives strong competition from local competitors who can offer better-adapted product. This results in growing competitive pressure for Walt Disney Company. Also, increasing piracy of Disney’s products. The advancements in technology allow copying, transmitting and distributing copyrighted material much easier. With an increasing number of internet users and the speed of internet, this poses a great risk to Disney’s income, as fewer people would go to watch movies in a cinema or buy its DVD, when it’s freely available online. Finally regulatoryShow MoreRelatedDisney Swot Analysis1380 Words   |  6 PagesSWOT Analysis One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide. SWOT ANALYSIS Weaknesses - Limit target public; - High Costs of operation; - No guarantee of success; Strengths - Strong brand and image; - High Quality products andRead MoreSwot Analysis Of Disney s Disney 927 Words   |  4 Pages SWOT Analysis Strengths: Disney is one of the most prestigious and well-known companies in the world. Disney is also known to be the third largest media corporation internationally as of June 2015, according to Nordic Information Centre for Media and Communication Research (Appendix 1). Disney is known to have strengths with content integration, cash surplus, characters and character trademarks, values with the use of synergy, having a very strong brand image and reputation, diversification ofRead MoreDisney Swot Analysis1091 Words   |  5 PagesCLASS: Global Public Relations ASSIGNMENT: Analyze any SWOT factors that may affect Disneyland when built in Shanghai Strengths: ï‚ · ‘About 300 million potential customers live within two hours of the [Shanghai] sight’ (Source 4) Creates opportunity for word-of-mouth advertising. Locals of the Shanghai/Pudong District will most likely be the early adopters to the park and have the money to spend there. Shanghai has the highest GDP in China. ï‚ · ‘[China has] 1.3 billion increasingly wealthy people--290Read MoreSwot Analysis of Walt Disney Company Essay2999 Words   |  12 PagesCOMPANY PROFILE The Walt Disney Company REFERENCE CODE: 8C7AE530-4ECC-4EF5-AC18-370E646FD097 PUBLICATION DATE: 31 May 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. The Walt Disney Company TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...........................................................Read MoreThe Leon Group1138 Words   |  5 PagesPEST redirects here. For the special forces unit of the Slovenian Military Police, see Specialized Unit for Special Tactics (PEST – Posebna Enota za Specialno Taktiko). PEST analysis (Political, Economic, Social and Technological analysis) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Some analysts added Legal and rearranged the mnemonic to SLEPT;[1] inserting Environmental factors expanded it to PESTEL or PESTLE, whichRead MoreSwot Analysis Of Mcdonalds International Market1326 Words   |  6 Pagescounties and is a well-recognized brand internationally. This paper will cover McDonald’s future in the international market through their strategic approach, innovation and entrepreneurship, talent management, logistics, finance, and a brief SWOT analysis. Strategic approach There are always issues when taking a company to an international market and every company must have a strategic plan or approach. McDonald’s realized this when entering markets such as India. According to Doole and LoweRead MoreWalt Disney: Swot, Pestel and Porter Analysis Essay3375 Words   |  14 PagesSUBJECT: Walt Disney: SWOT, PESTEL and Porter analysis Introduction 2 Pestel analysis 2 Political factors 2 Economic factors 3 Social factors 3 Technological factors 4 Environmental factors 4 Porter’s Five forces model 5 New entrants 5 Buyers 5 Substitutes 6 Suppliers 6 Competitors 6 Swot analysis 7 Strengths 7 Weaknesses 8 Opportunities 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9 Read MoreCango Financials3220 Words   |  13 PagesCanGo Analysis Final Report Lucrative Strategies Consulting Executive Summary This consulting report concerns CanGo’s attempt to establish new business ventures to enhance the vitality of the organization through entering the enormous electronic gaming industry that is rapidly expanding. There is a significant amount of demographics that will embrace the virtual world of On-Line Gaming, since electronic entertainment has been revolutionized through increasing access to interactiveRead MoreThe Vermont Teddy Bear Co., Inc.: Challenges Facing a New Ceo (Ifas and Efas Tables Included)2126 Words   |  9 PagesIn your text read Case 27, The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO (pages 27-1 through 27-22). Using the case, your readings, the Cybrary and the Internet, develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table. It is important that you submit with your tables a description of both your environmental and internal scanning process, including what factors you consi dered and why. • Explain the strategic managementRead MoreIncorporated In 1938, Walt Disney Has Been A Well-Known1181 Words   |  5 PagesIncorporated in 1938, Walt Disney has been a well-known name in the entertainment business. According to Global Financial Data, Disney first started offering stock to the public in 1940 with a cumulative convertible preferred and then in 1946 it offered â€Å"OTC† (over the counter) common. On November 12, 1957, the NYSE added Disney to its list. So how is the financial condition of Walt Disney today? In the next few sections, I will take a closer look at the financial records of the company including

Monday, May 11, 2020

Starbucks Case Study Starbucks Hotel International...

OTAGO POLYTECHNIC AUCKLAND INTERNATIONAL CAMPUS ASSESSMENT- 2 INTERNATIONAL MARKETING (BX770007) GROUP ASSIGNMENT (COHORT-1) STARBUCKS A FAILURE IN AUSTRALIA GROUP MEMBER- KanishkaGoel - 1000029559 RubicaKapoor- 1000028596 TirathKaur - 1000025360 TABLE OF CONTENT †¢ Introduction.................................................................................................... 3 †¢ Body of Report............................................................................................... Question-1....................................................................................................... 3 Question-2....................................................................................................... 5 Question-3....................................................................................................... 7 Question-4....................................................................................................... 9 †¢ Conclusion...................................................................................................... 10 †¢ References....................................................................................................... 11 INTRODUCTION At the point when the declaration was made in mid 2008 that Starbucks would be shutting about seventy five percent of its 84 Australian stores there was mixed response. A few individuals were stunned, others were successful. Columnists utilized eachShow MoreRelatedStarbucks Case Study11295 Words   |  46 PagesGraduation Paper Starbucks Corporation Case Study The Starbucks Corporation: Past, Present and Future By Hervà © R. AUCH-ROY – PEN: 1207HA December 21, 2004. http://www.ambaiuniversity.net/ Hervà © R. AUCH-ROY AmbaiU PEN: 1207HA 1 AmbaiU MBA Graduation Paper Starbucks Corporation Case Study Table of Contents A) Introduction - An unusual coffee encounter – 3 3 3 3 4 4 4 5 6 6 6 7 8 9 9 10 11 12 12 13 17 17 18 19 19 20 21 23 23 25 26 27 28 B) Starbucks: Past B.1) EarlyRead MoreStarbucks Case Study11286 Words   |  46 PagesAmbaiU MBA Graduation Paper Starbucks Corporation Case Study The Starbucks Corporation: Past, Present and Future By Hervà © R. AUCH-ROY – PEN: 1207HA December 21, 2004. http://www.ambaiuniversity.net/ Hervà © R. AUCH-ROY AmbaiU PEN: 1207HA 1 AmbaiU MBA Graduation Paper Starbucks Corporation Case Study Table of Contents A) Introduction - An unusual coffee encounter – 3 3 3 3 4 4 4 5 6 6 6 7 8 9 9 10 11 12 12 13 17 17 18 19 19 20 21 23 23 25 26 27 28 B) Starbucks: Past B.1) Early days - TheRead MoreStrategic Management at Starbucks14676 Words   |  59 Pages1. Strategic Group of the Company and the Dynamics of the Industry Structure 5 2.2. Starbucks in Romania - Market Environment 6 CHAPTER 3 8 Organizational Purpose 8 3.1. Mission and Vision 8 3.2. Values and Objectives 9 CHAPTER 4 9 Diagnosing the Strategic Capabilities within the Company 9 4.1. SWOT Analysis 10 4.2. Starbucks’ Corporate Capabilities 11 CHAPTER 5 12 Limitations of Starbucks Strategic Management and Capabilities 12 CHAPTER 6 14 Strategy Development 14 6.1Read MoreStudy of Starbuck Coffee and Gloria Jean Coffee7812 Words   |  32 Pagesthe way can be performed either with passion and precision or with careless shoddiness. It is the cumulative quality of all of these creative contributions that together make the difference between a lackluster cup and a fine and distinctive one Starbucks, a corporation that has grown since its retail inception in 1982 to reach global stardom with over 6,000 shops worldwide, it is truly one of the most successful business ventures to-date.Starbucks purchases and roasts high-quality whole bean coffeesRead MoreCafe Coffee Day10456 Words   |  42 Pagessuddenly big business. Coffee is slowly but surely substituting tea. There is also rise in the consumption of coffee. The specialty coffee movement has gained much of its momentum through the efforts of companies like Barista, Cafà © Coffee Day and Starbucks. In India CAFÉ COFFEE DAY and BARISTA are the most popular and well-known cafà ©s. The college crowd rates them as one of the coolest hangouts. These companies sell similar product but their positioning and target audience are very different fromRead MoreGloria Jeans Coffee Marketing7829 Words   |  32 Pagescoffee maker that focuses on franchising their business to locals. Gloria Jean’s Coffee History In 1979, Gloria Jean Kvetko founded Gloria Jean’s Coffees with her first outlet opened in Chicago, USA, selling coffee and gifts. 1n 1996, Jireh International Pty Ltd, founded by Nabi Saleh and Peter Irvine, purchased the rights to franchise Gloria Jean s Coffees in Australia. Together, they opened their first Gloria Jean’s Coffee in Miranda, Sydney, and then in Eastgarden, Sydney, two week laterRead MoreMcdonald Service Concept6517 Words   |  27 PagesPricewaterhouseCoopers Raymond Bickson, Managing Director and Chief Executive Officer, Taj Group of Hotels, Resorts, and Palaces Stephen C. Brandman, Co-Owner, Thompson Hotels, Inc. Raj Chandnani, Vice President, Director of Strategy, WATG Benjamin J. â€Å"Patrick† Denihan, Chief Executive Officer, Denihan Hospitality Group Joel M. Eisemann, Executive Vice President, Owner and Franchise Services, Marriott International, Inc. Kurt Ekert, Chief Operating Officer, GTA by Travelport Brian Ferguson, Vice PresidentRead MoreLodging Inductry24737 Words   |  99 PagesThe Hong Kong airport alone will eventually be able to handle 87 million visitors per year. All will be traveling to and from Hong Kong for business and personal reasons that will involve many hospitality related businesses worldwide. Examples: hotels, restaurants, timeshare, casinos, airlines, cruise lines, car rental. Objective: 2. Define the role of marketing and discuss its core concepts. Recommended Ideas: Many students think of marketing as advertising or sales. At the start of the courseRead MoreTrung Nguyen Internation Business20216 Words   |  81 PagesGroup: 2 Team: Baby Bamboo International Business Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | BUSM3311 | Subject Name: | INTERNATIONAL MANAGEMENT | Location where you study: | RMIT Vietnam – City Campus | Title of Assignment: | INTERNATIONAL BUSINESS PLAN | File(s) Submitted | BUSM3311_G2_Team: Baby Bamboo_International_Business_PlanRead MoreTrung Nguyen Internation Business20210 Words   |  81 PagesGroup: 2 Team: Baby Bamboo International Business Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | BUSM3311 | Subject Name: | INTERNATIONAL MANAGEMENT | Location where you study: | RMIT Vietnam – City Campus | Title of Assignment: | INTERNATIONAL BUSINESS PLAN | File(s) Submitted | BUSM3311_G2_Team: Baby Bamboo_International_Business_Plan.docx | Student

Wednesday, May 6, 2020

The Great Depression And The New Deal - 1318 Words

The Great Depression was a severe worldwide economic collapse that occurred in the 1930s. It was a pivotal moment in American history. Its effects were not only felt in the United States, but spread worldwide. In response and as an attempt to rectify the calamity, President Franklin D. Roosevelt launched a set of federal programs called the New Deal. The New Deal was aimed at bringing about an end to the crippling Great Depression with the least amount of economic casualties in America as possible. The novel In Dubious Battle by John Steinbeck, The River documentary film by Pare Lorentz, and the Fireside Chats by President Franklin D. Roosevelt were all documents that contributed to a better understanding of the Great Depression and the New Deal. These documents helped to highlight that the big picture of the New Deal was beneficial in the advancement and restructuring of American lives but was flawed to the extent of how it would be implemented and enforced. Roosevelt assumed that many people, such as landowners, would automatically orient to and empathize with the New Deal. However, not everyone shared the same feelings and point of view as President Roosevelt did. Between 1933 and 1944, President Franklin D. Roosevelt made a series of addresses to the public via radio emission, in what have come to be known as the Fireside Chats. In his second fireside chat, he outlined the proponents of the New Deal and what was the goal of the New Deal for the American people. ToShow MoreRelatedThe Great Depression : The New Deal853 Words   |  4 PagesThe Great Depression brought many changes to the United States of Americas but the New Deal allowed for the protection of the entire nation. At first political leaders like Herbert Hoover, felt that the depression was only temporary and failed to comprehend the depth that the nation was in. Women and minorities began losing their jobs faster than men but soon when white men were walking down the streets searching for an opportunity. When Roosevelt took office in date he would address the depressionRead MoreThe Great Depression And The New Deal Essay1417 Words   |  6 Pages1930s were a time of great suffe ring and uncertainty in the United States. The country was crippled by effects of the Great Depression; the result was a massive decline in jobs and economic stability that dramatically impacted both rural and urban communities. Millions of Americans were out of work, unable to support their families. State organizations and charities were unable to meet the growing needs of the people and many were left to fend for themselves. The Great Depression brought with it aRead MoreThe Great Depression And The New Deal1177 Words   |  5 Pagesdiscussing how women, blacks, Hispanics, and Native Americans, were impacted by the Depression and the New Deal. I will also be discussing the long-term legacies of the New Deal and the major historical assessments that have been made of the New Deal. I will also be giving my thoughts and views on the assessments that have been made of the New Deal. The New Deal and Minorities The Great Depression was caused by the stock market crash in 1929. This stock market crash put the UnitedRead MoreThe New Deal : The Great Depression2088 Words   |  9 PagesAlexis Brucell History 17B Professor Dan Defoe 2 April 2016 The New Deal In the 1930s America was experiencing what was the Great Depression, â€Å"the worst economic disaster in American History† (Foner, 158). The economy had hit an all-time low and unemployment was at its peak. After elected, President Franklin Delano Roosevelt’s created the â€Å"New Deal†, and it was the greatest reform movement of its time. The New Deal provided a daring reform policy without starting a war or revolution. Even thoughRead MoreThe Great Depression And The New Deal2393 Words   |  10 PagesIn the early 1920s, after the close of World War I a couple years earlier, Americans were seemingly prospering in their daily affairs. The nine-year span from 1920 to 1929 was filled with new and stirring changes; inventions, like automobiles powered by gas, innovative household appliances, like radios and vacuums, women’s suffrage, and more were taking off and changing the era. Companies were thriving in what was known as the Roaring Twenties. Stocks and production were greatly increasing too. ThisRead MoreEssay on The Great Depression and The New Deal 1211 Words   |  5 PagesThe Great Depression and The New Deal The Great Depression first started as early as 1928, but did not affect the United States until 1929. The Great Stock Market crash started the event of the Depression here in America, but was not the main cause to why it happened. During the early stages of the depression, President Hoover failed to help the economy and continuedRead MoreImpact Of The New Deal On The Great Depression1355 Words   |  6 Pages Impact of the New Deal on the Great Depression Preceding the Great Depression, the United States went through a glorious age of prosperity, with a booming market, social changes, and urbanization; America was changing. At the end of the 1920’s and well through the 1930’s, America was faced with its greatest challenge yet; the 1929 stock market crash. It would be the end of the prosperity of the â€Å"Roaring Twenties†. Now the American government and its citizens were faced with a failing economyRead MoreThe Great Depression and the New Deal Essay example999 Words   |  4 PagesGreat Depression The Great Depression and the New Deal In response to the Stock Market Crash of 1929 and the Great Depression, Franklin D. Roosevelt was ready for action unlike the previous President, Hubert Hoover. Hoover allowed the country to fall into a complete state of depression with his small concern of the major economic problems occurring. FDR began to show major and immediate improvements, with his outstanding actions during the First Hundred Days. He declared the bankRead MoreImpact Of The New Deal And Programs On The Great Depression1274 Words   |  6 Pages Impact of the New Deal and programs on the Great Depression Preceding the Great Depression, the United States went through a glorious age of prosperity, with a booming market, social changes,and urbanization..America was changing. At the end of the 1920’s well through the 1930’s, America was faced with it’s greatest challenge yet. The 1929 stock market crash was the end to the prosperity of the â€Å"Roaring Twenties†. Now the people and government were faced with a huge problem,a failing economy. PresidentRead MoreGreat Depression and New Deal Study Guide1119 Words   |  5 PagesGreat Depression and New Deal Study Guide: Events Causes/Effects of the Great Depression: widespread banking failures. The banks invested people’s money in the stock market and created major losses. Goals of the New Deal- three goals: relief for the needy, economic recovery, and financial reform Causes of the Dust Bowl The Bonus Army The Crash of 1929 People Herbert Hoover- was the president at the start of the great depression. He was the republican nominee but he realized later

Keynesian and Classical economics Free Essays

INTRODUCTION: The general theory by Maynard Keynes states that the level of employment is determined by the marginal efficiency of capital, marginal propensity to consume and the real interest rates, he also the level of output and employment is determined by aggregate demand and that the aggregate demand can be increased through an increase in government expenditure. Keynes therefore advocated for government intervention in steering the economy while the classical economist argued that the government should not interfere with the running of the economy, on unemployment according to Keynes theory this problem could be resolved by the use of government policies, the two theorists differ in the causes and the solutions of unemployment, to the classical economists unemployment is caused by excess supply which is caused by high wage rates, high wage rates means low demand and therefore this causes unemployment, therefore the Classical economist believe that the economy should be left to adjust itself until an equilibrium is reached at full employment. Says law was developed by Jean Say who was a French businessman, according to this theory there cannot be demand without supply, according to this law a recession which is characterized by high unemployment is not caused by low demand or lack of money, however an increase in money supply will result to inflation. We will write a custom essay sample on Keynesian and Classical economics or any similar topic only for you Order Now The Say’s law therefore clearly identifies the difference between the Keynes theory and classical economists in their explanation of the economy. Classical Economists and Say’s law: Classical economist supports Say’s law that supply causes demand and that there is never over supply, the Law states that people will supply things to the economy so that they can get money to buy other goods in the economy that are of the same value they have supplied. This is in line with the classical economists who argue that money does exist in an economy and that money will flow in the economy and this flow of money flows from the businesses to the people through paying jobs. The classical economist states that the price level is changed by the level of money supply, also that the amount of supply will always be at full employment such that producers will not change the level of supply but will adjust the price levels to achieve the required demand level, therefore because supply creates its own demand then in the long run the economy will be at equilibrium and this means very low or no unemployment. According to the Says law the classical economist therefore defined the model of the economy as follows P X Q = M X V, where P is the price level, Q is the quantity of goods sold, M is the money supply and V is the velocity of money flow. As the level of money supply increases assuming that the level of money supply is constant then the price or the quantity of goods sold will increase. If on the other hand the money supply increases and assuming that the velocity level remains constant then the price level or the quantity demanded will rise, therefore our outcome for the model means that an increase in money supply is inflationally and that an increase in the velocity of money flow will lead to economic development. Keynes Theory and Say’s law: Keynesians dismisses Says law as a false statement, he argues that supply and demand should be separately analyzed, on supply Keynesians says that supply generates income, people will then consume this income, the largest portion of income goes to consumption while the rest is saved, they analyzed the consumption levels of the income in terms of marginal propensity to consume which will rise as the level of income rises. The Keynesian economist therefore considered the model of the economy as Y = C + I + (X-M) where Y is income, C is consumption, I is the investment X is exports and M is imports. The model is further analyzed as C = (a + b Y) where a is the autonomous income level, b is the marginal propensity to consume and Y is the income level. Conclusion: We can conclude that the Says law is the major difference between the Keynes theory and the classical economists, the classical economist support the Says law and also advocate for a free market economy while Keynes argues that the government can solve the problem of unemployment in an economy through an increase in spending to increase the aggregate demand that results to lower unemployment levels. References: Alan Coddington (2003) Keynesian Economics: The First Principles, Rout ledge publishers, US  Alfred William (1991) The Classical Economists and Economic Policy, University of Michigan press, Michigan  George Douglas (1967) Macro-economic Theory: A Mathematical Treatment, Macmillan publishers, US  Steven Kate’s (2003) Two Hundred Years of Say’s Law: Essays on Economic Theory’s Most Controversial Principle, Edward Elgar Publishing, US  John Fender (1981) Understanding Keynes: An Analysis of the General Theory, Wiley publishers, US How to cite Keynesian and Classical economics, Essay examples

Fight Club Essay free essay sample

From the Bottom Up One of the many central themes in Chuck Palahniuk’s novel Fight Club is the idea that one has to break themselves down in order to build themselves up. Joe, who serves as both the narrator and the protagonist in both the novel and film, finds himself unhappy in his consumerist life where the lines of gender roles are constantly being challenged and blurred. Joe is tortured by his work on a daily basis where he sees human lives being disregarded and turned into mere statistics with a dollar value attributed to them on a sheet of paper. This torture along with the strain of not being able to make any real human connections and relationships along with his confusion over his gender role in society lead to the creation of his alter ego, Tyler. Tyler is the exact opposite of Joe. In Terry Lee’s article â€Å"Virtual Violence in Fight Club: This Is What Transformation of Masculine Ego Feels Like†, he explains that Tyler â€Å"embodies Jack’s own repressed strengths, qualities that are useful, when contracted for short periods in the service of making transformative change, but which cannot be – or shouldn’t be – acted out in everyday life† (420). We will write a custom essay sample on Fight Club Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What Joe is seeking then is a balance in his life; something to give his life meaning and beauty. He creates Tyler, or rather lets him out, in order to achieve that balance and ends up finding himself in a battle between his two personas that manifests itself in the form of male fighting clubs. Joe teeter totters between his old self, the one he is trying to change, and Tyler who isn’t necessarily the change that he wants to become but rather the catalyst to the balance that he is trying to reach. Tyler delivers a constant message to Joe throughout both the novel and film, that is that if you want to exact change in yourself you have to forget everything you thought you knew about yourself and the life that you lead. Tyler tells Joe that he is nowhere near hitting the bottom yet and that if he doesn’t fall all the way that he can’t be saved (Palahniuk 70). Tyler starts Joe on his journey to the bottom by blowing up his apartment and telling him that, It’s only after you’ve lost everything that you’re free to do anything† (Fight Club). Having been socialized into his consumerist role as a man and confused as to how to express his masculinity his whole life, Joe is resistant to Tyler’s methods. Lee states that, â€Å"Jack needs to awaken from his consumer numbness, his deadened, emotionless life: the old Jack needs to die, so a new Jack can come to life† (420). In the film, Joe does not realize that he needs to let go of his old self completely in order to build a new better self until the very end at the cataclysmic moment when all of Tyler’s hard work is about to culminate in the explosions of several high-rise buildings. The realization that Tyler’s actions are about to become a reality, in the film adaptation of Fight Club, shocks Joe into finally accepting and exacting the change that he needed. He emerges from his inner battle with Tyler victorious and armed with a new consciousness. Ironically it was the narrator, Joe, who said that, â€Å"Only after disaster can we be resurrected† (Palahniuk 70). While it is clear that all Joe needed to do to find happiness, meaning, and beauty in his life was strike a balance between himself and his subconscious, Tyler, it is only fair to say that the reason things got so out of hand was that he was also suffering from several clinical illnesses. He not only undoubtedly suffered from insomnia and dissociative personality disorder but also was probably affected by depression and some degree of sociopathy. A normal, healthy person probably would have been able to make gradual changes in their life to achieve happiness.